The Ultimate Checklist for Private Label Nut Butter Success in the USA
Planning to launch your own peanut or almond butter brand in the United States? This checklist helps you choose the right manufacturer, ensure FDA compliance, and build a profitable private-label product line.
The U.S. nut butter market is booming — projected to cross $6 billion by 2027. But success in private labeling goes beyond great taste. From sourcing and FDA labeling to packaging and logistics, every step must meet strict compliance and quality expectations.
1. Choose the Right Manufacturing Partner
Selecting a trustworthy private label peanut butter manufacturer in India is your most important step. Look for suppliers who combine advanced processing, global certifications, and flexibility for U.S. compliance.
- ISO 22000 / HACCP certified facility
- Export experience with U.S. buyers
- Capability to handle custom recipes and packaging
- Transparent sourcing and traceability
2. Ensure FDA & Labeling Compliance
The U.S. Food and Drug Administration (FDA) sets detailed guidelines for nut butter labeling, including ingredient order, allergens, nutrition facts, and country of origin.
- Include “Contains Peanuts / Tree Nuts” allergen declaration
- Use correct serving size (2 tbsp ≈ 32 g)
- Ensure label font ≥ 1/16 inch height per FDA readability rule
3. Define Your Product Range Clearly
Decide your market focus early — health enthusiasts, gourmet, kids, or gym users. Then select SKUs that match their needs and price sensitivity.
4. Focus on Packaging & Branding
In private labeling, packaging often defines perception. Your manufacturer should offer custom jars, lids, labels, and shrink wrapping that match your brand identity and U.S. retail preferences.
- Eco-friendly PET or glass jars with tamper-proof seals
- Matte or gloss laminated labels
- Barcode / FNSKU support for Amazon FBA
5. Understand Logistics & Shelf Life
Plan for both cost and compliance. U.S. importers typically prefer manufacturers who can manage documentation, fumigation certificates, and FDA Prior Notice submissions.
- Preferred shelf life: 12 months (ambient storage)
- Ship in temperature-stable containers
- Include batch codes & manufacture dates on every jar